Aquazzura x ELPIDA: When refinement becomes care

Applause Doesn’t Sustain Business
Demi Karanikolaou Demi Karanikolaou

Applause Doesn’t Sustain Business

In London’s emerging fashion scene, visibility can open doors - but applause alone does not build a business. The gap between creative recognition and real commercial support for independent designers is real.

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Hardware Is the New Black: Inside CuteCircuit’s Fashion-Tech Revolution
Demi Karanikolaou Demi Karanikolaou

Hardware Is the New Black: Inside CuteCircuit’s Fashion-Tech Revolution

Exploring the rise of fashion technology and the growing dialogue between couture, wearable innovation, and intelligent textiles. My first piece for WIRED Greece examines how brands like CuteCircuit are reshaping the future of fashion through technology, interactivity, and digital design.

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