Why will AR be the leading force behind fashion’s introduction to Web 3.0 and the Metaverse?

Phygital, aka physical products that have a digital twin, seem to be the future of luxury fashion. Is this a far-fetched idea or a reality about to happen within the next year? How could brands embrace this shift and structure detailed strategies before their consumers move fully into a dual world?

Michaela Larosse, Head of Communication and Marketing at “ The Fabricant “, spoke to Demi Karanikolaou about the past, present and future of “The Fabricant” and explained why the future of fashion is digital.

In a world of uncertainty, luxury brands collaborate with each other in order to create limited edition hype. But is this enough when new birthplaces of culture are slowly rising? How much are brands really benefit from these collections long term?

Technological innovation keeps progressing and shaking everything that we know. What does the steady rise of the Metaverse mean for luxury brands and how can digital goods be necessary for their survival? The next big revolution has started.

We all thought that digital media will be democratizing luxury fashion. So why is it that price increases in luxury goods are making fashion more elitist than ever?

History shows to Luxury that an opportunity awaits past the celebrity beauty era.

Younger generations are leading the future of fashion. Why has TikTok become a necessity for luxury brand survival?